social media IN THE NEWS
How Celebs Use Social Media for Self-Promotion and Charity. (and How to Steal Their Tactics)...
Social media has become a huge part of our everyday lives these past few years, especially with celebrities. For pop stars like Lady Gaga and Justin Bieber, Twitter and Facebook are great ways to interact with fans and update them with their latest news, concert tour dates, and general thoughts. But it can also be used as a very effective marketing tool for self-promotion and charity!
For example, as part of Katy Perry’s 2011 California Dreams tour, fans’ tweets were displayed over
the Jumbo-tron during her live concert performance to get the crowd interacting with the show.This is a great way for her to get feedback on the show and gain followers she might not have had before, but it’s also ideal for strengthening fan loyalty! Another social media favorite (and pop star), Rihanna, used her Facebook page to engage fans in her 2011 album release; she leaked behind-the-scenes footage, song lyrics, and other Facebook-only fan information.
During the release, she was performing on tour and was unable to promote the album traditionally (doing radio and TV appearances).
Both of these strategies engaged fans to get them tons of publicity, followers, and album sales.
How celebrities use social media to promote a cause or charity: Ellen Degeneres regularly uses her influence for good.On the same note, celebrities also use their social media accounts to spread the word about charities and causes they support. For example, in 2011, celebrities like Ellen Degeneres, Britney Spears, and Kim Kardashian tweeted to spread the word for the Berry family (this was the story of a tragic car accident involving a family of five — both parents were killed and two of the children became paralyzed). The celebrities’ tweets reached millions of fans who could re-tweet a picture of themselves making a heart with their hands and/or donate money to help support the kids.
Also, in December 2010, celebrities participated in a “digital death” until they raised one million dollars for the Keep a Child Alive Foundation. The celebs (Lady Gaga, Justin Timberlake, Usher, and Alicia Keys) pledged to not use Facebook or Twitter until they reached their goal. After the first six days, the celebrities raised more than $500,000 for the foundation! A few days later they made their million-dollar goal and got back to tweeting their millions of fans, thanking them for their donations and support.
It pays to have a balanced social media plan! Self-promotion and generosity should work together if you’re going to maintain a successful social presence.
How you can mimic celebrity success on social media:
Social media is mostly thought of as a tool for personal gain, but it’s far from a waste of time — especially when you can help others in a time of need. Celebrities reach out to their fans for support, notify them of new projects, and leak new information to get them involved. Having millions of fans certainly speeds up the process of spreading news about a cause or a product, but anyone can use these techniques! Read the article here. J. FORBES, QUALITYLOGOPRODUCTS.COM